Rina's Selection Story
Learned technology in Japan and came to Germany
２０１１－
２０１２
Graduated from a school certified by the Japan Eyelash Extension Association
Completed a nail school
Completed a facial school
Passed the Japan Eyelash Extension Association Skills Test
Moved to Germany in 2012
Started home visit service
Opened a small salon in a room in my home
Started providing services in a corner of the beauty salon
２０１３－
２０１６
Passed German B1 exam, passed general knowledge exam, obtained permanent residence visa
Learned eyelash perm technique in Japan.
Began offering nail and eyelash services in a corner of a beauty salon in Dusseldorf.
Completed a course in WAX hair removal technology.
Completed Biosculpture gel nail training
Completed training in Xtreme lashes eyelash extension techniques
Completed a facial technique course at an Israeli cosmetic store
Completed schooling in IPL hair removal and IPL light facial techniques
Completed training in eyelash and eyebrow coloring techniques
Relocated store to expand service
２０１７－
２０１８
Moved to Belsenplatz in Oberkassel, Dusseldorf
Became Rina's Selection, a total beauty lounge.
eyelash extensions, eyelash curling and nail services.
Started selling vintage tableware, accessories and fashion items.
Hair removal, facial service introduced Fashion item import started
Evolved into a concept shop by fusing beauty, fashion and lifestyle
２０１８－
２０１９
Permanent hair removal service using IPL technology started
IPL light facial service started.
Completion of high frequency facial technology training
Began offering high frequency (Tripollar Radiofrequency) skin rejuvenation facials
Passed Matsukaze Certified Educator Examination at Japan Eyelash Research Institute, Inc.
Imported fashion items from Italy and started to sell them in Germany.
In addition to in-store sales, products are sold at seasonal events.
Technology evolution and services that meet customer needs
２０２０－
Passed the Matsukaze Certified Eyelash Sommelier Examination at Japan Eyelash Research Institute, Inc.
Started providing eyelash extensionsⓇ, a more elegant and natural eyelash extension technique.
eyelash extensionⓇ service, a more elegant and natural eyelash extension technique.
Signed a contract with a long-established German tableware manufacturer, kitchenware manufacturer, and
Contracts with long-established German tableware, kitchenware, and lifestyle goods manufacturers.
Tie-up with a boutique in Germany and start joint sales
In March, the face-to-face technology provision was temporarily closed due to the Covid-19 pandemic.
Started online esthetic service using facial equipment.
Challenge DX with changes in the world without breaking the style that values face-to-face
~ Creating a store that is particular but not tied up ~
－２０２１
We have established a secret online shop, Kagiana, where members can purchase products that we have sold in our stores.
Secret online store Kagiana was established.
Began offering online sales and click-and-collect services.
Signed a contract with Japan Menard Co., Ltd. to sell Japanese basic cosmetics.
Began providing online diagnosis service for selecting basic skin care products.
In accordance with the revision of the German Federal Law, applied for the qualification of Anatomy, Laser and IPL specialist at NiVS accredited school.
Rina's Selection will continue to update its story together with customers and friends.
With gratitude
Rina Osburg